evaluation question three

As my magazine is of a very similar genre to NME magazine I decided to look at the company who published NME. IPC Media produces 85 iconic media brands, with the print brands reaching almost two thirds of UK women and 44% of men and almost 27 million adults. This shows what a large, successful company they are.
I then looked closely at the NME magazine, they had a very specific idea of what their audience are like. They knew all about their ages, class and music preferance.




The nme.com audience is made up of key demographic groups-
• 65% Male*
• 50% 16-24*
• 23% 25-34*
• 79% ABC1*
• 80% of NME readers feel that music is an important part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical course/qualification
• 36% are thinking of buying a musical instrument in the next year
By looking at this I realised how alike mine and NME's target audience are. I decided that IPC Media would work well with my magazine.