As my magazine is of a similar genre to NME, I looked the the company that produced that magazine. IPC Media publish NME magazine and they are one of the leading media institutions in the UK which assures me they are a successful and effective institution. IPC Media produces over 85 iconic media brands.
I then looked at the NME website, they had very specific details on their readers. Saying what they would be like and what characteristics they would have.
NME is made up of key demographic groups-
• 65% Male*
• 50% 16-24*
• 23% 25-34*
• 79% ABC1*
• 80% of NME readers feel that music is an important part of their lives
• 79% of NME readers like to listen to new bands
• 63% specially choose to listen to indie/guitar bands
• 49% specially choose to listen to live bands in studio
• 52% are interested in taking a musical course/qualification
• 36% are thinking of buying a musical instrument in the next year
By looking at this I realised that NME had a very similar audience to my magazine which shows that IPC Media would work well with my magazine.
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