Saturday, 8 May 2010

Target audiences.

After choosing my magazines name, i decided to focus on the target audiences. Here are some sales figures for existing music magazines:
Q (M)Emap/BauerRock131,330
Mojo (M)BauerRock106,218
Top of the Pops (F) BBC MagazinesPop105,025
Uncut (M)
IPC Media
Rock91,028
Kerrang! (F)
Emap/Bauer
Rock76,937
Classic Rock (M)
Future Publishing
Rock67,399
New Musical Express (W)IPC MediaRock
64,033
Total Guitar (M)Future PublishingPractical/playing48,673
BBC Music Magazine (M) Bristol MagazinesClassical
47,104
Metal Hammer (M)Future PublishingRock
45,809
Sources: ABC *Jul-Dec 2007

Here are the sales figures(Jul-Dec 2007) for the core music magazines in 2008. I think that my magazine will have a wide commercial audience because seven out of the ten magazines have the same genre as mine. My audience would mainly be a teenage one (13-20), aimed at an 'indie' audience, much like the audience that the 'inkies' magazines have.

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