My target audience member would be a typical rocker/metalhead (as seen below)
They would listen to metal music, and possibly rock and punk also. Their style would be likely to incorporate long hair, dark clothes and band t-shirts, as well as possible tattoos and piercing. The TV and radio stations they would be likely to watch/listen to would be Scuzz/Kerrang!/Radio 1 Rock show and other stations related to the metal genre. My audience would be relatively similar to that of Kerrang! That is, 'individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty.'
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