Monday, 10 May 2010

Evaluation Question 3

What kind of media institution might distribute your media product and why?

To find out what sort of distribution this type of magazine would have I decided to look at the official NME website to see if it had any information about their distributors, doing this lead me to their distributors site, which on the information page I found this information.

" NME.COM is Europe's biggest and most viewed music website. It has earned worldwide respect for its rock music news and features, which are updated around the clock. With 1.3 million unique users generating over 13 million page impressions nme.com is the U.K.'s premier music content website. It offers unparalleled access to an affluent young audience and a unique opportunity to communicate with them in an environment that they relate to and return to frequently - 63% visit the site weekly or more frequently*. The nme.com audience is made up of key demographic groups-
• 65% Male*
• 50% 16-24*
• 23% 25-34*
• 79% ABC1*
Our readers are passionate about music and as a result of their close relationship with the site content they are far more responsive to advertising. Whether they are more positively disposed towards brands that they see as supporting their favourite site or accessing advertising that they see as particularly relevant to them and their lifestyles they are 33% more likely than average to have taken action as a result of seeing an advertisement on the site*.
Music may be our readers' passion but they are also keen consumers of films, dvds, concerts, technology and lead exceedingly active social lives. "

Although it didn't tell me that much about the magazine, it told me about the website, and also told me some information about the audience to it.


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