Evaluation question 3

What kind of media institute might distribute your media product and why?


I found that "IPC" is one of the biggest U.K magazine distributors. It claims to reach approximately 27million U.K adults. This company is the distributor of "NME". This company offers a subscription service for all its magazines and also sells the current issue online on its website. Other distributors include;Emap, Condenast and Natmags. These however distribute more fashion and gossip magazines.

Magazines make money in three ways.
1. Single copy sales This is when someone goes to a shop and buys a magazine.
Problems/benifits This makes very little money and costs the most money. The costs include; magazine production, transport of the magazine to the shop and commission to the shop.
2. Subscription This involves the delivery of a magazine to a person every issue.
Problems/benifits This means that profit is made every month and the magazine distributors have a persons home address so advertising is easier to people they know are already a target audience.
3. Advertising Advertising in magazines turns over a huge amount of money, obviously depending on the magazine and the type of add but it can reach the multi- thousands. This times the amount of adverts creates huge turnover.
Problems/benifits You have to prove to the person advertising that there advert would be worthwhile putting in your magazine and your target audience put be specified so that they know whether their advert is reaching the right people.