Further Audience Research
http://www.magforum.com/
www.emap.com/brands
In 1999, Smash hits Rita Lewis told Marketing Week that a fall in sales was down to a fickle market: "We had an influx of new and very young readers last year.. they were mad about Kylie Minogue and Jason Donovan and Bros and ran about buying everything that had them in"
Teen mags became a big-selling sector but changes in demographics (in 1990, the number of 17-24 year olds was forcast to fall from 7 million to 6 million by 1995
In 1998, 11 titles sold 2,441,163 copies a month (Smash Hits, Just 17, Looks..)
In 2006, nine titles had 852,004 sales (Sugar, Bliss, Cosmo Girl, Top of the Pops, Shout..)
Kerrang
Publisher: Emap/Bauer
Genre: Rock
Sales 2007: 76,937
Audience profile: Individual minded, independent of thought and muscially experienced, an audience attitude, passion and loyalty
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