Wish FM is the Independent Local Radio station for Wigan and St Helens, broadcasting on 102.4FM. The station takes its name from the initials Wigan and St Helens.
It broadcasts on 102.4 FM from an old transmitter that is powered by the original wind-up generator at Billinge Hill, between Billinge and Longshaw on the A571, having taken to air on 1 April 1997. The studios are currently in Orrell, Metropolitan Borough of Wigan but in early 2007, the station's owners approached UK media regulator OFCOM to ask permission to move the station's base to Newton Le Willows, Merseyside as part of a plan in a single building with two other stations from the UTV Radio group: Tower FM and Wire FM .
It does much collaboration with the rugby league teams, Wigan Warriors and St Helens RLFC, as well as the Premiership football club Wigan Athletic, although it no longer provides full match commentaries for any of these teams.
Wish FM joins with fellow UTV stations Imagine FM, The Pulse of West Yorkshire, Tower FM, Radio Wave 96.5 and Signal 2 in a shared evening programme from 7pm on weekday evenings.
WISH FM state : 'Our listeners are active and on-the-go consumers with money to spend! '
'Owner: 2510 Associates, Inc. dba Results Radio
Operation: 24 hours daily / 7 days weekly / 6,000 watts
Format: Soft Hits, Less Talk. 98.7 WISH FM is the perfect companion as you get your work done. You'll hear today's top artists blended with songs you grew up with - great songs from yesterday and today - and WISH is never too loud or noisy. You'll hear artists like Journey, Dido, Fray, Billy Joel, Cher, Gwen Stefani, Maroon 5, Kelly Clarkson, Nelly Furtado, Bee Gees and much, much more!
Audience Appeal: Primary target: Women 25-54 Secondary target: Adults 18-49
Informational Features: Local and National News and Weather Reports, Community Calendar Reports
Coverage Area: State College, plus all of Centre County.
Here there is a video from the WISH fm studios showing a new band The Jonah Band performing
This radio station, applies to out own ideas and a radio station because it is a local station for Wigan and St Helens, which is what we are also aiming to achieve. However it does not focus on news bulletins and focuses mainly on music, which does not apply to us because our show has to be mainly based around news, therefore their format would not be appropriate for our radio station. Furthermore it has a very specific primary audience of women from 25-54, and our station is meant be aimed and a younger audience of 15 to 29.
By Megan Armstrong
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