You can organise the News Content by Type
Although there are always cases when a breaking news story will take precedence over any scheduled news output, and most radio stations will claim to be ‘First for News,’ radio audiences still expect some sort of convention in the structure of the regular news bulletin. The content of news delivery can roughly be summarised into the following categories, and with a few exceptions most news bulletins will follow this running order:
•International News
•National, Country or State News
•Local Stories (stories from a more immediate locale)
•Sports News
•Entertainment / Showbiz News
•And Niche Orientated News (e.g. business, health, technology)
Know and Deliver the News the Audience Wants to Hear
In common with the rest of any particular radio station’s output, the way news is delivered to the audience is dependent on the type of audience the station is aiming at. An upbeat CHR (Contemporary Hit Radio) music station with a target market of say 15 to 35 year olds, may carry news generally consisting of short headlines, often lasting just 2 or 3 minutes, and will feature news of interest to that market.
A talk station with perhaps an older audience will have more time to dedicate to news and may spend upwards of 5 minutes on the bulletin. Most radio companies however will by convention feature first the big story of the day which it thinks is the most relevant to the audience. By knowing better what’s important to the audience, the news output can be structured and delivered better to suit that audience.
Therefore, even though we are catering to a younger audience, we still want to have a news bulletin of the length of 5 minutes therefore I think it is important that we mix international and serious news with relevant news to our audience, for example students (students loans etc. Furthermore we wish to include more light hearted news, such as show biz and entertainment.
By Megan Armstrong
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